One of the greatest lines in, what many consider one of the greatest ever movies, is “I’ll make him an offer he can’t refuse”, which was spoken by Marlon Brando in The Godfather, at which point you might now be asking “What has Don Corleone this got to do with landscapers?”. Well, making offers people cannot refuse works for landscaping businesses just as well as it did for mafia mobsters, except your offers will not come with threats attached.

Instead, your offers will help make it easier for you to gain new customers to create a win-win situation where your profits increase, and you have a delighted customer who is now more than willing to write positive reviews about your landscaping business.

Now, a problem exists in that some landscapers are unsure how to create these amazing offers we refer to. So, to help them, and you if you need help too, here are seven questions to which the answers will help you create outstanding offers to attract landscaping clients.

What Do My Prospects Need?

Your offers should invariably match the needs, wants, goals, and pain points of your target audience. Research what prospective landscaping customers in your area are looking for from landscapers and for their gardens, then create your offers around those.

What Are My Competitors Offering?

Shortcut the whole process and determine what offers your competitors are making. Not that you are going to copy them. No, you are going to make your offers far more attractive. For example, if they are offering one month’s free garden maintenance, you offer 3 months, and so on.

How Can I Make An Offer So Good It Is Almost Impossible To Refuse

There is an often-quoted rule that states if your offer is not worth 10 times what you are charging for it, then it is not good enough. The principle is that your offer should make your prospects’ eyes light up and think it is a no brainer to sign up for them.

How Do I Use Urgency And Scarcity?

One of the most effective ways of crafting great offers is to use scarcity or urgency. The human psyche hates to think it is going to miss out on something and this can be used to your advantage by creating offers limited either in quantity or in time.

How Do I Use Offers To Maximise Client Lifetime Value?

A key tactic when creating offers is to think about how they can maximise the LTV of your clients, even when offering reduced prices. One way could be offering a two for three offer where they spend more or getting them to sign up for 12 months of maintenance instead of 6 months by offering a discount.

How Do I Make The Boldest Guarantees?

Often it is not just the details such as a discounted price that make an offer so appealing but also how that offer is backed up. This refers to warranties and guarantees that reassure customers they are not simply getting the offer because the customer service that accompanies it is substandard by comparison.

What Testimonials And Social Proof Do I Have To Support My Offers?

This is an answer which helps ensure that your offer has credibility. Even with a great offer, new landscaping clients will want to know that your landscaping business has a track record of satisfying its customers, which is where your reviews and testimonials play their part.