Getting Online

The Important SEO Tips for Small Businesses in Australia

January 10, 2025 Getting Online Marketing

Do you want to improve your business visibility online? Ever wondered why everyone prompts you to improve your SEO marketing techniques?

It is because this technique is the foolproof way for you to tap into an ever wider customer market, knowing no geographical boundaries or limits.

Search engine optimisation techniques are the magic formula which let you attract, draw in and ensure customer conversions, and make a success of your business in a unique way.

As the popularity and impact of SEO techniques are gaining momentum and fame, it is fast becoming the foolproof way to reach out to and penetrate a large potential market, and enjoy business and success for your company.

How Web Design Techniques Affect Search Engine Rankings?

January 25, 2024 Getting Online Marketing Web Development

Captivating web designs always have a competitive edge over any other website design. It is essential for a website to be listed high in search engine rankings so that it can be easily found by the searchers.

Higher the ranks, easy the search

A nicely built website designed by web design professionals entwined with artistic designs and precise yet detailed information is the one desired for exploration. Imagine, who would want to mark his presence on a website that has incomplete information and a dull composition?

The searchers need a reason to visit the website. Each website must have certain design structures in order to rank high in an SEO campaign.

Let us have a look on few of the web designing tips required to accelerate the search engine rank through search engine optimisation.

Importance Of Online Presence For Your Brand

May 19, 2021 Getting Online Starting Out

The traditional means of marketing have become quite dull to grab audiences’ attention.

Digital marketing methods on the other hand are very impressive in bringing the audience close to any brand.

Therefore, every brand that is part of the online world needs to ensure that they have maintained an appealing image in the eyes of the audience.

Without a solid and easily recognizable online image, brands will be unable to attract customers and succeed.

7 Ways To Keep Your Social Media Followers Engaged

August 13, 2017 Getting Online Marketing

There are lots of social media sites with each having different formats, visuals, and means of communicating with followers.

To explain how to keep your social media followers engaged on each individual site would be impossible, but here are 7 ways that should cover most of them, especially the most popular ones.

#1 Post Regularly With News and Comments

Failing to do this means your followers will think you are disinterested in them, and they will soon go elsewhere.

Top 4 Benefits of Using Linux Website Hosting

July 2, 2017 Getting Online

When searching for affordable and reliable web hosting services, it’s important to understand the options available.

At Slinky Web Hosting, we recognize that Linux and Windows are the two primary operating systems used for web servers.

However, Linux has emerged as the preferred choice for many online entrepreneurs and publishers.

This preference isn’t arbitrary; Linux offers several advantages that make it particularly well-suited for web hosting.

Have a Unique Product, Want to Sell Online?

February 22, 2017 eCommerce Getting Online

Have a Unique Product, Want to Sell Online? Are Your Prepared?

Congratulations!!! After months of rattling your mind you have decided on a lucrative online business opportunity and have accumulated capital to launch it.

However, without a professional digital agency, starting an online business would not be easy as it appears, there are roadblocks before you can achieve a break-even in terms of profit.

So, here is a 5-step checklist to guide and steer you toward success.

Content Strategies To Boost Your Site’s Ranking

September 19, 2016 Getting Online

None of these are “sneaky” in the sense of being gray-hat SEO or even immoral – they’re perfectly square strategies to become recognized as an expert on your topic. But they’re all strategies beyond “blog and hope” and link-mining, too. Consider what each of these content ideas can do for your ranking:

Interview a famous expert in your field – can’t get the Google Juice away from your competitor? Why not invite them to speak on your dime? Do a podcast interview with a leading expert in the field of your site’s focus. Many experts in small fields seek greater publicity, and there’s nothing like an interview invitation to boost somebody’s ego. Now Famous Competitor is linked to your site inextricably!

Why You Should List Your Business on Local Search Directories

October 9, 2015 Getting Online Starting Out

In online marketing, the greater the visibility of your business, the greater the chances of conversions.

As of today, nearly every company wants to leverage getting qualified leads more quickly and efficiently than their competitors.

Other than online marketing campaigns and advertisements, business listings on local search directories are an effective way to get more exposure and are affordable, too.

Bright Local states that 31% of SEM activities are focused on building local SEO strategies.

Despite that, SEO experts says that some businesses may fail to understand the ability of local search directories, even though 8 out of 10 people would look up those places when finding products, especially services such as electricians and plumbers.

The Significance of Getting your Business Online

September 23, 2015 Getting Online

It’s a prerequisite that any start up or established business today must have an online presence, regardless of whether it’s an active one or just for referrals.

Other more standard business strategies, from team building to customer service are still of utmost, one of the key drivers of success for an Australian business today is having an engaging and reliable online presence.

While tracking ROI on online investment can be difficult, there is no denying that a good online marketing and branding strategy can turn around the fortunes of your business.

If you’re still thinking about whether or not you should take your business online, consider these factors that will change your mind!

Top 5 Tricks to Reduce Web Page Load Times

June 21, 2015 Getting Online

Fast loading websites hook users. On the other hand, slow websites repel visitors. Hence, to grab your web page visitors, reducing web page loading time is a must! Moreover, minimalist web design techniques that allow websites that load quickly are also ranked better on the search engines.

Here are 5 ways you can lessen web page loading time:

Existing Website Speed Analysis

To decrease your web page loading time the first prior step is to check the current time taken by your web page to load. After you find out the loading time of your website, you will be able to estimate the improvement is required. You will also know whether the tricks applied are working to lessen your web page loading time.

Three free tools that can be used to analyse web page loading time are-Pingdom, Web Page Test and Page Speed.

Optimize Your Images

It is essential to identify when you need to format your images and which file is ideal for the image formatting process. Certain file formats reduce the image size radically so being aware and knowing the details is necessary.

Three options most popularly used are JPEG, GIF and PNG.

JPEG is to be selected for those images which contain lots of colours and elaborate detailing such as in case of photographs.
GIF is best suited for the images that consist of a few colours such as logos.
PNG is the right alternative when you require transparent images with high quality.

Where’s Your Office Now?

May 26, 2015 Getting Online

These days luxury yachts are not just about having a great lifestyle of relaxation and pleasure. You’ll see many such yachts are also equipped with an office. That is so the owners can sit in comfort and entertain their guests, while still keeping an eye on their investments and other business dealings when necessary.

Nomad, a luxury yacht designed by Sam Sorgiovanni and built by Australian ship builder Oceanfast is one of the most luxurious yachts you could hope to see and has many wonderful amenities; she also has an office. So the owners can take off for overseas locations at any time without losing track of what’s happening with their business. They can have fun and enjoy their friends in such beautiful surroundings without losing sleep worrying about what’s happening at their business.

Modern up-market homes could also be designed to not only cater to the lifestyle many people enjoy, but to enable much of the hard work that goes into providing that lifestyle to be done at home. With today’s technology there are many work-related things that could be done at home if the home was set up properly with all that is needed to contact the downtown office and run a business.

Listing Your Business Online

January 18, 2014 Getting Online

Yellow Pages are no longer the primary directory for businesses. In fact, in only five years, Yellow Pages have declined by more than 50% in use. More people today prefer using an online business directory when they are looking up for businesses. If your business is based in Australia and has yet to be listed on online directories, here are the top 10 places your business needs to have an online presence on!

Google

We’ll start off with the most obvious inclusion since more than 6 billion searches are carried out on Google. Getting a business listing on Google is free, and with a great online marketing strategy, there is no telling how great Google can be for your business. Google works cohesively with other Google products to help you dominate your geographic market.

Bing

Bing is a search engine by Microsoft that lets you add multiple locations for your business easily. You can upload photos, videos, and other business content on Bing listings and can also increase geospatial marketing prospects. It’s the second most active search engine so there is reason why you should list your business on Bing.

This We Know

Category: Getting Online