Marketing

Pay-Per-Click Advertising: Maximizing ROI on Google Ads

March 15, 2025 Marketing

Ready to transform your Google Ads management? Let’s dive into battle tested strategies that can boost your ROI like never before.

Here’s a quick story that we’ll look at throughout this post. A couple of years ago, I was working with a small e-commerce business selling handmade jewelry.

The owner, Sarah, had tried PPC and was reluctant to do it again because it had burned through her budget with no results. We convinced her, ultimately, and in just three months, her Google Ads campaigns delivered a 300% ROI. How’d we do it?

What Is Pay-Per-Click Advertising?

PPC is an Internet marketing model where advertisers pay a fee every time one of their ads is clicked. Essentially, you could say it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

The Important SEO Tips for Small Businesses in Australia

January 10, 2025 Getting Online Marketing

Do you want to improve your business visibility online? Ever wondered why everyone prompts you to improve your SEO marketing techniques?

It is because this technique is the foolproof way for you to tap into an ever wider customer market, knowing no geographical boundaries or limits.

Search engine optimisation techniques are the magic formula which let you attract, draw in and ensure customer conversions, and make a success of your business in a unique way.

As the popularity and impact of SEO techniques are gaining momentum and fame, it is fast becoming the foolproof way to reach out to and penetrate a large potential market, and enjoy business and success for your company.

How Web Design Techniques Affect Search Engine Rankings?

January 25, 2024 Getting Online Marketing Web Development

Captivating web designs always have a competitive edge over any other website design. It is essential for a website to be listed high in search engine rankings so that it can be easily found by the searchers.

Higher the ranks, easy the search

A nicely built website designed by web design professionals entwined with artistic designs and precise yet detailed information is the one desired for exploration. Imagine, who would want to mark his presence on a website that has incomplete information and a dull composition?

The searchers need a reason to visit the website. Each website must have certain design structures in order to rank high in an SEO campaign.

Let us have a look on few of the web designing tips required to accelerate the search engine rank through search engine optimisation.

7 Ways Your Wills Lawyer Business Benefits From Better Branding

July 23, 2021 Business Advice Marketing

It may the case that within some wills lawyer businesses that marketing and branding are well down the list of priorities.

Hopefully, that is not the case for your business because by ignoring them you are undoubtedly missing out on a huge number of opportunities to enhance the performance of your business.

In particular, by branding your wills lawyers business effectively you open it up to a huge number of advantages.

3 Reasons You Should Always Use An Expert Digital Marketer

June 11, 2021 Marketing

If you run or own a landscaping or landscape design business, the chances are that you don’t have time to stay up to date with all of the latest advances in digital marketing technology.

The digital world is evolving at a rapid pace, and it’s quickly becoming one of the most competitive spaces on the planet.

If you want your landscaping business to remain competitive, then you need to make sure that you’re maintaining a strong online presence.

Boosting Dental Client Numbers With Effective Google Ads Campaigns

December 17, 2020 Marketing

For any dentist who wishes to expand their client base, and in turn their dental practice, there are many ways in which it can be done.

The number of marketing and advertising options is greater than the number of teeth in a healthy mouth, but there is an advertising platform that has proven time and time again to be one of the most effective, and that is Google Ads.

We should actually caveat what we just said, by including the words, ‘if done correctly’, because if a Google Ad campaign is set up without following some basic principles and implementing certain steps, then it is doomed to fail.

The Business Case For Not Ranking Your Home Page

October 1, 2020 Marketing Web Development

Whenever an SEO discussion takes place, and the subject matter is about ranking a website, the automatic assumption is that it is the website’s homepage that should be ranked.

In a lot of cases that will be true, but there are many arguments that differ from that thinking.

Instead, the theory is that whilst the homepage might be ideal for optimising for the company’s branding, SEO rankings should be focusing on other pages, especially with regards to products and services.

This is why we recommend hiring an SEO agency.

AdWords vs SEO For Law Firm Marketing

August 31, 2018 Legal Advice Marketing

People throughout the world need lawyers on a daily basis. As a law firm, you want them to employ you, right?

However, people can’t employ you and make use of your services if they don’t know that you exist, which means that it’s absolutely essential to build a strong online presence.

A strong online presence will help more people find you, and can put you at the head of the pack as one of the leading law firms in your area.

Making sure that you appear in the search engine results when people search for lawyers and lawyer related keywords is a major part of building a strong online presence.

Setting Up A WordPress Email Campaign With OptinMonster

March 5, 2018 Marketing

Setting up an email list is one of the most important steps on the road to website success.

Unfortunately, a lot of people don’t realise just how important it is, and therefore fail to do so for a long time after creating their WordPress website.

Current statistics say that over 70% of people who visit your website won’t ever come back unless you can get them to subscribe to your emailing list.

Once someone is subscribed to your list there is a fair chance of them returning sometime in the future and who knows – they might even become a regular visitor!

Developing Eye-Catching Email Copy

October 15, 2017 Marketing

Email marketing is a major part of any large marketing campaign. It lets you connect directly with anyone who is interested in your business, your products, or what you do.

Sending an email is a great way to deliver information directly to a lot of people, especially if you are finding that your website’s visitor numbers are dropping.

If done right, a marketing email sent out to your email audience can have extremely positive effects. The first (and arguably, most important) part of email marketing is the words themselves.

7 Ways To Keep Your Social Media Followers Engaged

August 13, 2017 Getting Online Marketing

There are lots of social media sites with each having different formats, visuals, and means of communicating with followers.

To explain how to keep your social media followers engaged on each individual site would be impossible, but here are 7 ways that should cover most of them, especially the most popular ones.

#1 Post Regularly With News and Comments

Failing to do this means your followers will think you are disinterested in them, and they will soon go elsewhere.

How to Make the Most of Your Business Prospects

January 16, 2017 Marketing

Many people start off with high hopes of climbing the corporate ladder only to find as the years go by they didn’t get as far as they expected. There could be many reasons for this and appearance is one of them.

The trouble is that most companies tend to look for younger employees who can be trained and stay with them for many years. This saves them the cost of constantly training new staff. They also want to present the image of a company with a workforce that is young enough to be up with all the latest technology. If, in your work you have to deal with the public a lot, looking older may work against you.

Marketing with style through WordPress

September 2, 2015 Marketing Web Development

WordPress acts as a catalyst to promote businesses, big or small, digitally. In this global world, people opt for products that are more popular and trending.

Therefore, to increase the views on your business content you must make the presentation alluring.

WordPress is not only used as a blogging website or plugin, but with the help of an expert digital marketing agency, it also facilitates in marketing your products in which you can use features such as themes that goes with the industry you are doing business in.

Themes give your product a more professional outlook and are custom-built which has necessary features essential to run a business online.

Online Marketing Trends

August 2, 2015 Marketing

Three Online Marketing Trends Dominating 2015

Online businesses achieve commercial success in leaps and bounds for a reason in this era. Since information is literally available at our fingertips through smart devices and cloud technology, consumers are way more informed and practice caution when it comes to making purchases. So, it stands to reason that today’s marketing tactics must be tweaked accordingly as well. The following are some of the biggest trends in 2015 that have taken online marketing by storm.

Valuable Content is More Important than Ever!

One of the main channels businesses are harnessing to establish authority in their industry and gain customer trust is by creating and publishing relevant content. This typically includes specific industry based information that can not only entertain target readers, but provide them insightful information regarding a brand along with its services/products. Not only does this help a business build a rapport with its demographic, but it also increases credibility both online and off. Typically, social media, blogging websites such as WordPress, videos and articles are used for such endeavours.

Diversity in Social Media Marketing Trends

Social media has literally connected the world via multiple social platforms and the trend just keeps getting bigger with time. Besides offering online businesses a plethora of advertising options, it allows them to utilise multitudes of media forms and access new audiences through more channels than ever before! As a result, social media has become a staple marketing trend in the current business landscape. Now most businesses prefer to branch out and experiment with a number of networks, which in turn allows them to target specific demographics and thus create more focused business strategies.

This We Know

Category: Marketing