In online marketing, the greater the visibility of your business, the greater the chances of conversions.
As of today, nearly every company wants to leverage getting qualified leads more quickly and efficiently than their competitors.
Other than online marketing campaigns and advertisements, business listings on local search directories are an effective way to get more exposure and are affordable, too.
Bright Local states that 31% of SEM activities are focused on building local SEO strategies.
Despite that, SEO experts says that some businesses may fail to understand the ability of local search directories, even though 8 out of 10 people would look up those places when finding products, especially services such as electricians and plumbers.