Email marketing is a major part of any large marketing campaign. It lets you connect directly with anyone who is interested in your business, your products, or what you do.

Sending an email is a great way to deliver information directly to a lot of people, especially if you are finding that your website’s visitor numbers are dropping.

If done right, a marketing email sent out to your email audience can have extremely positive effects. The first (and arguably, most important) part of email marketing is the words themselves.